Monthly active contacts are people who sent or received a message, or made or received a call. Conversations with contacts are opportunities to grow sales, and pricing by monthly active contacts means you only pay for the contacts you actually talk to.
Monthly active contact pricing starts with the Growth plan, built for businesses that want to generate more leads and close more deals without hiring more staff. It lets us focus on features like Respond AI, automated broadcasts and workflows to help you reach those goals.
More than 10,000 leading companies worldwide already chose respond
Frequently Asked Questions
WhatsApp fees are not included in your Respond subscription. However, you can add WhatsApp credit on our platform. Meta deducts your credit for non-service conversations each month. For more information and a cost estimate, use our WhatsApp Business API pricing calculator.
Monthly active contacts are contacts who sent or received a message (excluding broadcasts) or made or received a call during the billing month. We charge by monthly active contacts to align more closely with your success and to provide a transparent, value-driven service. Our approach is designed to support your growth: as you succeed and expand, we grow alongside you, making sure our services scale efficiently to meet your evolving needs.
If you exceed your monthly active contact limit, your operations won't be interrupted. Instead, you'll be billed on demand for additional contacts in increments of 100 monthly active contacts: $12 per 100 MACs on Growth and $15 per 100 MACs on Advanced. These charges are applied at the end of your billing cycle. Note that on-demand monthly active contacts are meant for temporary and seasonal spikes in usage. If you need a permanent increase, upgrading your plan is more cost-effective.
Our 7-day free trial gives you instant access to all Growth plan features for 5 users and 1,000 monthly active contacts, excluding broadcasts. Note that some features, such as topping up your WhatsApp Business account, require a subscription. If you need more time to explore respond, please contact our support team to discuss extending your trial.
We accept most major credit cards, including Visa, Mastercard, American Express and Discover. We also offer alternative payment methods, such as bank transfer, for high-volume customers. Talk to sales to learn more.
Yes, you can cancel or upgrade your subscription at any time. To cancel, go to the Billing section of the platform and click Cancel Subscription. You'll keep your plan's features and limits until the end of the billing cycle. To upgrade, go to the Billing section, choose a plan and click Subscribe, or talk to sales.
Yes, we offer volume discounts to customers on our Growth and Advanced plans with high numbers of monthly active contacts or users. Feel free to contact sales to explore a custom package that fits your needs.
Take a guided 30-day journey with our onboarding specialists. Designed for B2C companies looking to increase revenue from inbound inquiries through WhatsApp and other messaging channels, the program ensures a smooth move to respond with tailored support at every step. Subject to availability.
Respond prioritizes the security of your data through a combination of encryption, access controls and security audits. Our ISO 27001 certification further reflects our commitment to top-tier information security standards. To learn more about our security measures, visit our security page.
Join 10,000+ organizations already working with us
Based on 200+ reviews
Ready to get started? ✨
Discover how respond can help you grow sales and deliver great customer service.